Researching the Design Qualities Of Melbourne’s Most Loved Streets
Central Melbourne Retail Study
Our completed work continues to inform the quality of our client's future developments.
The Central Melbourne Retail Study investigates the design qualities of popular shopping and dining streets. We explored and documented the specific building attributes that create active and engaging streets in order to inform the design of our client's future developments. Our research focused specifically on the ground floor interface which has the greatest impact on the quality of the street, and established clear design principles that can be implemented across a range of urban settings.
The Work We Did
The research identified the key design attributes that were consistent across successful street environments. We looked at a number of precincts and specific shops and cafes that are commercially successful and which have longevity as the popular 'go-to' places in Melbourne. Our findings were framed around the conceptual elements of intensity, identity, signifiers, visual richness and functionality. The study also produced a summary of metrics, including frontage width, depth of premises, ratio of frontage width to depth, and internal floor area that contribute to the creation of a successful street.
This research creates deeper insights into an ongoing design discussion about how to deliver successful street and laneways in a central city context.